Publicação
Business in practice: flash's transition to a fully electric vehicle portfolio, an integrated firm analysis and personal reflection
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | |
| dc.contributor.advisor | Baptista, João | |
| dc.contributor.author | Esteves, Sara Ribeiro | |
| dc.date.accessioned | 2026-02-13T10:38:39Z | |
| dc.date.available | 2026-02-13T10:38:39Z | |
| dc.date.issued | 2025-10-03 | |
| dc.date.submitted | 2025-09-09 | |
| dc.description.abstract | In an automotive industry undergoing rapid transformation driven by sustainability imperatives, shifting consumer demands, and technological disruption, companies must continuously realign their strategies to remain competitive. The Business in Practice simulation provided a three week opportunity to manage Flash, a fictional automotive manufacturer, across 24 business quarters. This paper analyses the firm’s trajectory with a focus on Strategy, Human Resources, and Operations, examining how cross-functional coordination supported Flash’s transition toward a fully electric vehicle portfolio. Additionally, a personal reflection explores two critical incidents in team dynamics, highlighting the impact of uneven commitment and the need for emotional regulation under pressure. | eng |
| dc.identifier.tid | 204128714 | |
| dc.identifier.uri | http://hdl.handle.net/10362/200357 | |
| dc.language.iso | eng | |
| dc.relation | UID/ECO/00124/2013 | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | Business simulation | |
| dc.subject | Automotive industry | |
| dc.subject | Strategic adaptation | |
| dc.subject | Human resources management | |
| dc.subject | Operational efficiency | |
| dc.subject | Cross-functional inytegration | |
| dc.subject | Electrification | |
| dc.subject | Sustainability and ESG | |
| dc.subject | Team dynamics | |
| dc.subject | Individual learning | |
| dc.subject | Emotional intelligence | |
| dc.title | Business in practice: flash's transition to a fully electric vehicle portfolio, an integrated firm analysis and personal reflection | eng |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics |