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Analysis and evaluation of growth possibilities for the company Pop Solutions Group
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| 2.8 MB | Adobe PDF | |||
| 1.2 MB | Adobe PDF |
Orientador(es)
Resumo(s)
POP Solutions Group is a Belgian medium-sized point-of-sales display producer, which offers its customers an all-in-one solution for marketing, designing, producing of POS activities and analyzing consumer behavior. Due to the relatively saturated market and customers in Belgium, the company considers two possibilities to grow: customer diversification or internationalization. A detailed analysis of the possibilities has been conducted and concluded in a recommendation of internationalization within the European Union. A scoring model, based on carefully selected criteria concluded that Germany would be the fitting market for an internationalization, keeping in mind POP´s business model, most attractive industries, and potential risks.
Descrição
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Palavras-chave
Internationalisation Customer segmentation MNEs SMEs