Publicação
Revolutionizing global connectivity: how to launch an international brand within the Portuguese telecom landscape: developing the service process and physical evidence of a fully digital offering
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Velosa, Jorge | |
| dc.contributor.advisor | Oliveira, Gonçalo Matos | |
| dc.contributor.author | Dinis, Vasco Miguel Ferreira | |
| dc.date.accessioned | 2025-04-01T09:16:11Z | |
| dc.date.embargo | 2029-12-17 | |
| dc.date.issued | 2025-01-13 | |
| dc.date.submitted | 2024-12-17 | |
| dc.description.abstract | In the following report, detailed research and strategic recommendations were conducted for get eSIM travel, an emerging company created by the Portuguese telecommunications provider NOS. Apart from extensive market analysis, qualitative and quantitative research was conducted. Based on the findings, a complete market entry strategy was assembled. Furthermore, the report emphasizes the service process and physical evidence of the recommendations provided, as well as the theoretical rationale behind them. The contents of the report not only serve academic purposes, but also business needs as the client has the opportunity to use the findings in a business context. | pt_PT |
| dc.identifier.tid | 203925521 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/181737 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Travel eSIM | pt_PT |
| dc.subject | International connectivity | pt_PT |
| dc.subject | Leisure travel | pt_PT |
| dc.subject | Hassle-free | pt_PT |
| dc.subject | Market penetration | pt_PT |
| dc.subject | Service process | pt_PT |
| dc.subject | Service blueprint | pt_PT |
| dc.subject | Physical evidence | pt_PT |
| dc.subject | Environment | pt_PT |
| dc.title | Revolutionizing global connectivity: how to launch an international brand within the Portuguese telecom landscape: developing the service process and physical evidence of a fully digital offering | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics | pt_PT |