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Revolutionizing global connectivity: how to launch an international brand within the Portuguese telecom landscape: developing the service process and physical evidence of a fully digital offering
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| 3.54 MB | Adobe PDF |
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Orientador(es)
Resumo(s)
In the following report, detailed research and strategic recommendations were conducted for get eSIM travel, an emerging company created by the Portuguese telecommunications provider
NOS. Apart from extensive market analysis, qualitativ and quantitative research was conducted. Based on the findings, a complete market entry strategy was assembled. Furthermore, the report emphasizes the service process and physical evidence of the
recommendations provided, as well as the theoretical rationale behind them. The contents of the report not only serve academic purposes, but also business needs as the client has the opportunity to use the findings in a business context.
Descrição
Palavras-chave
Travel eSIM International connectivity Leisure travel Hassle-free Market penetration Service process Service blueprint Physical evidence Environment