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Application of the value creation wheel to increase the impact of earth observation on urban planning - vcw 1 identifying the most attractive geographical market for the urban heat island monitoring solution by latitudo 40
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Urban Planning enables functional cities while maintaining high quality of life for citizens. However, rapid urbanization and increasing effects of climate change are raising the need for sustainable urban are as worldwide. Earth Observation can provide valuable insights to local governments, allowing for more informed decisions and therefore helping to mitigate climate risk. For this individual contribution, close collaboration with Italian company Latitude 40 was used for finding an attractive new geographical market for their Urban Heat Island monitoring solution. Application of the Value Creation Wheel identified the Petah Tik va subdistrict of Israel as the final target region.
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Innovation Value creation Earth observation Urban planning Technological markets