Publicação
Rethink the Food & Beverage offering for Pestana City Hotels in Portugal and Spain - optimizing service delivery and enhancing customer experience through marketing mix process and physical evidence
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Velosa, Jorge | |
| dc.contributor.author | Ruiz, Francisca de Brito | |
| dc.date.accessioned | 2025-02-25T16:10:20Z | |
| dc.date.embargo | 2029-01-15 | |
| dc.date.issued | 2024-01-15 | |
| dc.date.submitted | 2024-01-15 | |
| dc.description.abstract | The underlying project seeks to redefine the Food & Beverage offering across Pestana City Hotels in Portugal and Spain. Navigating the dynamic hospitality landscape, the proposal addresses challenges such as innovative business models and effective integrated marketing communication strategies, aiming to provide strategic recommendations aligned with market trends to enhance the overall customer experience. Additionally, emphasis on the significance of the marketing mix process and physical evidence will be given, proposing strategies to optimise service delivery and enhance customer experiences at select Food & Beverage outlets. | pt_PT |
| dc.identifier.tid | 203866860 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/179787 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Marketing Mix | pt_PT |
| dc.subject | Process | pt_PT |
| dc.subject | Physical evidence | pt_PT |
| dc.subject | Service delivery | pt_PT |
| dc.subject | Customer experience | pt_PT |
| dc.subject | Service blueprint | pt_PT |
| dc.subject | Ambient conditions | pt_PT |
| dc.subject | Customer behaviour | pt_PT |
| dc.title | Rethink the Food & Beverage offering for Pestana City Hotels in Portugal and Spain - optimizing service delivery and enhancing customer experience through marketing mix process and physical evidence | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in International Management from the Nova School of Business and Economics | pt_PT |