Publicação
A consulting lab on the implementation of electronic shelf labels in a modern retail environment: crafting the path forward through strategic pilot roadmap development
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Casquinho, Constança | |
| dc.contributor.author | Oliveira, Diogo Maria Borges Matias Almeida de | |
| dc.date.accessioned | 2024-10-17T14:34:52Z | |
| dc.date.embargo | 2029-12-20 | |
| dc.date.issued | 2024-01-31 | |
| dc.date.submitted | 2023-12-20 | |
| dc.description.abstract | The current project concerns the implementation of Electronic Shelf Labels in Pingo Doce, analysing their impact on operational efficiency, customer experience, and financial performance. Through a comprehensive financial and operational analysis, the thesis provides strategic recommendations for ESL adoption. The study emphasises the significance of pilot testing, evaluates critical performance indicators, and outlines a phased approach for successful ESL integration, ensuring Pingo Doce's continued role modelling in the evolving retail landscape. | pt_PT |
| dc.identifier.tid | 203603141 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/173625 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Strategy consulting | pt_PT |
| dc.subject | Retail innovation | pt_PT |
| dc.subject | Portugal | pt_PT |
| dc.subject | Automation | pt_PT |
| dc.subject | Electronic shelf labels | pt_PT |
| dc.subject | Pilot implementation | pt_PT |
| dc.subject | Technology adoption | pt_PT |
| dc.subject | Efficiency improvement | pt_PT |
| dc.subject | Strategic planning | pt_PT |
| dc.title | A consulting lab on the implementation of electronic shelf labels in a modern retail environment: crafting the path forward through strategic pilot roadmap development | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master's degree in Management from the Nova School of Business and Economics. | pt_PT |