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A consulting lab on the implementation of electronic shelf labels in a modern retail environment: crafting the path forward through strategic pilot roadmap development
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| 2.15 MB | Adobe PDF |
Orientador(es)
Resumo(s)
The current project concerns the implementation of Electronic Shelf Labels in Pingo
Doce, analysing their impact on operational efficiency, customer experience, and
financial performance. Through a comprehensive financial and operational analysis, the
thesis provides strategic recommendations for ESL adoption. The study emphasises the
significance of pilot testing, evaluates critical performance indicators, and outlines a
phased approach for successful ESL integration, ensuring Pingo Doce's continued role modelling in the evolving retail landscape.
Descrição
Palavras-chave
Strategy consulting Retail innovation Portugal Automation Electronic shelf labels Pilot implementation Technology adoption Efficiency improvement Strategic planning