Publicação
How to launch an international brand within the Portuguese Telecom landscape?- Building the brand identity, the product assortment and service for get
| authorProfile.email | chiara.danieli01@icatt.it | |
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | |
| dc.contributor.advisor | Velosa, Jorge | |
| dc.contributor.advisor | Oliveira, Gonçalo Matos de | |
| dc.contributor.author | Daniele, Chiara | |
| dc.date.accessioned | 2026-06-02T09:59:41Z | |
| dc.date.available | 2026-06-02T09:59:41Z | |
| dc.date.issued | 2025-05-17 | |
| dc.date.submitted | 2024-12-17 | |
| dc.description.abstract | In the following paper, detailed research and strategic recommendations were conducted for NOS, the Portuguese telecommunications company. The work is focused on a new travel eSIM brand called get eSIM Travel. Apart from extensive market research, qualitative and quantitative data collection was conducted. Based on the data, a complete market entry strategy was assembled. A strong focus is placed on product, followed by an in-depth analysis of the brand identity and the development of new product offerings. The contents of the report not only serve academic purposes, but also business needs as the client have the opportunity to use the findings in a business context. | eng |
| dc.identifier.tid | 204128609 | |
| dc.identifier.uri | http://hdl.handle.net/10362/203640 | |
| dc.language.iso | eng | |
| dc.relation | UID/ECO/00124/2013 | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | Travel eSIM | |
| dc.subject | International connectivity | |
| dc.subject | Leisure travel | |
| dc.subject | Hassle-free | |
| dc.subject | Market penetration | |
| dc.subject | Brand positioning | |
| dc.subject | Brand identity | |
| dc.subject | Community | |
| dc.subject | Travel essential eSIM packages | |
| dc.subject | Student-exclusive packages | |
| dc.subject | Multi-regional packages | |
| dc.subject | Customization | |
| dc.title | How to launch an international brand within the Portuguese Telecom landscape?- Building the brand identity, the product assortment and service for get | eng |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics |