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How to launch an international brand within the Portuguese Telecom landscape?- Building the brand identity, the product assortment and service for get
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In the following paper, detailed research and strategic recommendations were conducted for NOS, the Portuguese telecommunications company. The work is focused on a new travel eSIM brand called get eSIM Travel. Apart from extensive market research, qualitative and
quantitative data collection was conducted. Based on the data, a complete market entry strategy was assembled. A strong focus is placed on product, followed by an in-depth analysis of the brand identity and the development of new product offerings. The contents of the report not
only serve academic purposes, but also business needs as the client have the opportunity to use the findings in a business context.
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Palavras-chave
Travel eSIM International connectivity Leisure travel Hassle-free Market penetration Brand positioning Brand identity Community Travel essential eSIM packages Student-exclusive packages Multi-regional packages Customization