Publicação
Digital spaces / Axians "customer brand engagement" project: operational business model
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Castro, João | |
| dc.contributor.author | Sarcinella, Matteo | |
| dc.date.accessioned | 2021-08-25T07:32:03Z | |
| dc.date.available | 2021-08-25T07:32:03Z | |
| dc.date.issued | 2021-01-11 | |
| dc.date.submitted | 2021-01-04 | |
| dc.description.abstract | Driven by the rise of technology the physical world becomes increasingly connected to the digital world. As a result, vast amounts of data from sensorial measurements are available waiting to be fully utilized. The “Customer Brand Engagement” project of Axians, the field lab partner, aims to create a system for the measurement of engagement. Understanding the customer on the inside through data from the outside, will lead to a deeper customer knowledge, which enables forming long lasting and meaningful connections between customers and brands. The available opportunities of such analytics technologies are being examined in the report. | pt_PT |
| dc.identifier.tid | 202739589 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/123088 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | Nova School of Business and Economics | |
| dc.subject | Customer engagement | pt_PT |
| dc.subject | Smart environments | pt_PT |
| dc.subject | Sensing spaces | pt_PT |
| dc.subject | Analytics | pt_PT |
| dc.title | Digital spaces / Axians "customer brand engagement" project: operational business model | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| oaire.awardNumber | UID/ECO/00124/2013 | |
| oaire.awardTitle | Nova School of Business and Economics | |
| oaire.awardURI | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT | |
| oaire.fundingStream | 6817 - DCRRNI ID | |
| project.funder.identifier | http://doi.org/10.13039/501100001871 | |
| project.funder.name | Fundação para a Ciência e a Tecnologia | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| relation.isProjectOfPublication | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| relation.isProjectOfPublication.latestForDiscovery | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Double Degree in Management and International Business from the NOVA – School of Business and Economics and Maastricht University Faculty of Economics and Business Administration | pt_PT |
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