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Digital spaces / Axians "customer brand engagement" project: operational business model
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| 664.34 KB | Adobe PDF |
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Driven by the rise of technology the physical world becomes increasingly connected to the digital world. As a result, vast amounts of data from sensorial measurements are available waiting to be fully utilized. The “Customer Brand Engagement” project of Axians, the field lab partner, aims to create a system for the measurement of engagement. Understanding the customer on the inside through data from the outside, will lead to a deeper customer knowledge, which enables forming long lasting and meaningful connections between customers and brands. The available opportunities of such analytics technologies are being examined in the report.
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Customer engagement Smart environments Sensing spaces Analytics