Publicação
What should apps for good do to keep its consumers satisfied, maintain its uniqueness, and enlarge its impact
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Pita, José Miguel | |
| dc.contributor.author | Decanis, Alessandro | |
| dc.date.accessioned | 2024-09-19T16:33:02Z | |
| dc.date.available | 2024-09-19T16:33:02Z | |
| dc.date.issued | 2023-01-25 | |
| dc.date.submitted | 2022-12-16 | |
| dc.description.abstract | The Center for Digital Inclusion is a non-profit organisation focused on increasing equitable access to digital resources and skills in Portugal. Apps for Good is one of the educational programs that operates as a business unit of CDI and has been operating in Portugal for eight years. Apps for Good is a program the creates the opportunity for young people to engage in solutions-oriented app designing around a social, environmental, political, or cultural issue of their choice. The endgame objective of the program is national expansion via government adoption. To achieve this objective, Apps for Good must continue to show that the project shows impressive impact reports as well as continue to increase their market share. Currently, the revenues of the program cover 57% of the costs and most of their revenues are reliant on private donations. The focus of this project is to investigate possible solutions to increase the programs own revenues and to highlight possible areas of investment into the business that can foster growth. Based on a five-year scenario analysis, incorporating our recommendations increases AfG total revenues by €23,400 whilst managing a cost increase of €1,700. Total own revenues will increase by €3,400. | pt_PT |
| dc.identifier.tid | 203364899 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/172059 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Journey | pt_PT |
| dc.subject | Segments | pt_PT |
| dc.subject | Targets | pt_PT |
| dc.subject | Competition | pt_PT |
| dc.subject | Impact | pt_PT |
| dc.subject | Market analysis | pt_PT |
| dc.subject | Market penetration | pt_PT |
| dc.title | What should apps for good do to keep its consumers satisfied, maintain its uniqueness, and enlarge its impact | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management and Impact Entrepreneurship and Innovation from the Nova School of Busines | pt_PT |