Publicação
How to attract new potential publication to Gulbenkian Musica without losing the current ones?: what should Gulbenkian musica do to converge the gold public and maket it advocate the brand and the experience to new publics?
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Silveira, Catherine da | |
| dc.contributor.author | Lousada, Carlota | |
| dc.date.accessioned | 2017-10-27T14:26:31Z | |
| dc.date.available | 2020-01-20T01:30:24Z | |
| dc.date.issued | 2017-01-20 | |
| dc.identifier.tid | 201713934 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/24661 | |
| dc.language.iso | eng | pt_PT |
| dc.title | How to attract new potential publication to Gulbenkian Musica without losing the current ones?: what should Gulbenkian musica do to converge the gold public and maket it advocate the brand and the experience to new publics? | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | Branding Lab | pt_PT |