How to attract new potential publication to Gulbenkian Música without losing the current ones? What should Gulbenkian Música do to converge the gold public and make it advocate the brand and the experience to new publics?

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Lousada_IndividualoReport_2017.pdf		2.37 MB	Adobe PDF	Ver/Abrir

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A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics