Publicação
Field lab internationalization of R1: in depth analysis of target market - Germany
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | |
| dc.contributor.advisor | Delgado, João Pedro | |
| dc.contributor.author | Rocha, Manuel Cunha | |
| dc.date.accessioned | 2026-06-19T16:10:14Z | |
| dc.date.available | 2026-06-19T16:10:14Z | |
| dc.date.issued | 2024-01-22 | |
| dc.date.submitted | 2024-01-22 | |
| dc.description.abstract | Expanding into an international market is a complex undertaking for small enterprises operating in the office and home furniture and supplies sector. This dissertation aims to present a comprehensive analytical approach tailored to the specific needs of R1, a trading and distribution of office furniture and supplies based in Portugal. The strategy will encompass the identification of a suitable target market for expansion. | eng |
| dc.identifier.tid | 203680030 | |
| dc.identifier.uri | http://hdl.handle.net/10362/203928 | |
| dc.language.iso | eng | |
| dc.relation | UID/ECO/00124/2013 | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | Internationalization | |
| dc.subject | Market selection | |
| dc.subject | Strategic analysis | |
| dc.subject | Entry strategy | |
| dc.subject | Germany | |
| dc.title | Field lab internationalization of R1: in depth analysis of target market - Germany | eng |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| thesis.degree.name | Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics |