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Field lab internationalization of R1: in depth analysis of target market - Germany
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Resumo(s)
Expanding into an international market is a complex undertaking for small enterprises operating in the office and home furniture and supplies sector. This dissertation aims to present a comprehensive analytical approach tailored to the specific needs of R1, a trading and distribution of office furniture and supplies based in Portugal. The strategy will encompass the identification of a suitable target market for expansion.
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Internationalization Market selection Strategic analysis Entry strategy Germany