Publicação
What are the main obstacles for the (mass) adoption of the mobile wallet technology?
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Maklári, István | |
| dc.contributor.advisor | Ferreira, Miguel | |
| dc.contributor.author | Strauß, Cosima | |
| dc.date.accessioned | 2017-05-02T08:43:27Z | |
| dc.date.available | 2020-06-01T00:30:31Z | |
| dc.date.issued | 2015-06-04 | |
| dc.description | CEMS | pt_PT |
| dc.description.abstract | This Business Project, conducted in coorporation with MasterCard during my CEMS semester at Corvinus University Budapest, tackles the question of “what are the main obstacles for the (mass) adoption of mobile wallets?” The object of this project was to define and analyse all arguments against a successful mass adoption – regardless of the technology behind it. As a final output, we defined three major threats to the mobile wallet – concerns about Big Data, apprehension to adopt as well as consumer connectivity – and developed a scoring model enabling the company to quickly assess the level of severity of a certain counterargument. | pt_PT |
| dc.identifier.tid | 201528860 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/20574 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Mobile wallet | pt_PT |
| dc.subject | Mass adoption | pt_PT |
| dc.subject | Counterarguments | pt_PT |
| dc.subject | Masterpass. | pt_PT |
| dc.title | What are the main obstacles for the (mass) adoption of the mobile wallet technology? | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Finance from the NOVA – School of Business and Economics | pt_PT |