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What are the main obstacles for the (mass) adoption of the mobile wallet technology?
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This Business Project, conducted in coorporation with MasterCard during my CEMS
semester at Corvinus University Budapest, tackles the question of “what are the main
obstacles for the (mass) adoption of mobile wallets?” The object of this project was to define
and analyse all arguments against a successful mass adoption – regardless of the technology
behind it. As a final output, we defined three major threats to the mobile wallet – concerns
about Big Data, apprehension to adopt as well as consumer connectivity – and developed a
scoring model enabling the company to quickly assess the level of severity of a certain
counterargument.
Descrição
CEMS
Palavras-chave
Mobile wallet Mass adoption Counterarguments Masterpass.