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Camia shoes - tackling responsible consumption and production while staying on trend
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Have you ever bought a pair of shoes SO comfortable, that you wish you could buy them in
every color?
Camia is a brand for fashionable women who are conscious about the impact of fast fashion in
our world. We are a sustainable shoe company made in Portugal, design in Colombia that believes in
the balance between practicality and beauty. Given the constant changes of fashion trends, the desire
of many women to look always fabulous and the urge to find more sustainable solutions towards
responsible production and consumption; Camia developed a sandal-heel base that allows the user to
change the top straps whenever they want. This mechanism is not only practical and creative, but also
sustainable.
Our customers will initially buy their shoe base and then, as the trends or their needs change, they
will only need to buy the strap that matches their desires. This is where magic comes: one pair of shoes
and many different look options. Refer to the following image, there is a shoe base, and there are two
different straps, a pink and a green one. The user will be able to buy the base and by either of the two
straps, or only one, or Camia might also offer blue, silver, purple straps. Meaning that with one base
and different straps the owner of the shoe will have many combinations of shoes.
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Sandal-heel Straps Fashion trends Prototype