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Nudging in retail context: changing purchasing habits using social norms
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Resumo(s)
Food choices can heavily influence health of individuals.Different methods to influence food purchasing habits have been tested, with nudge revealing promising results for the near future. The purpose of this work project is to understand how nudge, specifically social norms, can effectively change food choicesand how strong is the applicability in the retail context.Using data from an intervention in a Portuguese supermarket, 1636 participants are studied and concluded that, in fact, nudge positively affected those whose purchasing habits are categorized as less healthy, while those with healthy habits are negatively affected. Moreover, applying this intervention in a larger scale, could deliver great results for retailers and improve society health in general, as well improveresearch regarding long-term effects of nudging.
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Palavras-chave
Nudge Health Retail Social norms Consumer behavior