Publicação
Dot1: an approach to innovate type 1 diabetes management: strategic positioning and recommendations for a future marketing campaign
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | |
| dc.contributor.author | Klausmann, Esther Charlotte | |
| dc.date.accessioned | 2026-03-19T17:12:37Z | |
| dc.date.available | 2026-03-19T17:12:37Z | |
| dc.date.issued | 2025-01-24 | |
| dc.date.submitted | 2024-12-17 | |
| dc.description.abstract | This master's thesis presents an initial effort to address Type 1 Diabetes management challenges by integrating medical, psychosocial, and technical perspectives. Utilizing qualitative and quantitative research methods alongside a proof-of-concept approach, the study identifies key gaps in patient needs and existing management strategies. Predictive models were developed to provide personalized recommendations for self-management accompanied by a preliminary marketing strategy for future market entry. Findings highlight the need for innovative, user centric solutions and accentuate extensive regulatory and ethical considerations. This serves as a foundational step in improving patient’s quality of life necessitating further research and development for practical application. | eng |
| dc.identifier.tid | 204132924 | |
| dc.identifier.uri | http://hdl.handle.net/10362/201660 | |
| dc.language.iso | eng | |
| dc.relation | UID/ECO/00124/2013 | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | Type 1 diabetes management | |
| dc.subject | Digital health innovation | |
| dc.subject | Proof of concept | |
| dc.subject | Business model | |
| dc.subject | Strategic positioning | |
| dc.subject | Healthcare innovation | |
| dc.subject | User-centric design | |
| dc.subject | Ecosystem integration | |
| dc.subject | Actionable recommendations | |
| dc.subject | Patient innovation | |
| dc.subject | Marketing strategy | |
| dc.title | Dot1: an approach to innovate type 1 diabetes management: strategic positioning and recommendations for a future marketing campaign | eng |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Impact Entrepreneurship and Innovation from the Nova School of Business and Economics |