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Dot1: an approach to innovate type 1 diabetes management: strategic positioning and recommendations for a future marketing campaign
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| 20.64 MB | Adobe PDF |
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This master's thesis presents an initial effort to address Type 1 Diabetes management challenges by integrating medical, psychosocial, and technical perspectives. Utilizing qualitative and quantitative research methods alongside a proof-of-concept approach, the study identifies key gaps in patient needs and existing management strategies. Predictive models were developed to provide personalized recommendations for self-management accompanied by a preliminary marketing strategy for future market entry. Findings highlight the need for innovative, user centric solutions and accentuate extensive regulatory and ethical considerations. This serves as a foundational step in improving patient’s quality of life necessitating further research and development for practical application.
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Type 1 diabetes management Digital health innovation Proof of concept Business model Strategic positioning Healthcare innovation User-centric design Ecosystem integration Actionable recommendations Patient innovation Marketing strategy