Publicação
Company culture & attracting Gen Z: a tale of two industries - financial services And FMCG
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Castanheira, Filipa | |
| dc.contributor.author | Inácio, Matilde Macedo | |
| dc.date.accessioned | 2025-02-26T14:16:43Z | |
| dc.date.available | 2025-02-26T14:16:43Z | |
| dc.date.issued | 2024-01-19 | |
| dc.date.submitted | 2023-12-20 | |
| dc.description.abstract | This thesis explores how management philosophy, approachability, and level of control affect the employer attractiveness for Portuguese Gen Z employees in the FS and FMCG industries, using a survey of 106 Gen Z professionals and multiple linear regression analysis. Findings indicate that employee-oriented practices enhance employer attractiveness. The interaction revealed stronger effects for open systems in FMCG and weaker for employee-oriented and loose control compared to FS. Industry-specific effects show that open systems in FMCG, and closed systems and employee-oriented practices in FS enhance attractiveness. These findings emphasize the need for industry-specific management strategies to attract Gen Z employees. | pt_PT |
| dc.identifier.tid | 203866770 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/179859 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Organizational culture | pt_PT |
| dc.subject | Generation Z | pt_PT |
| dc.subject | Employer attraction | pt_PT |
| dc.subject | Industry characteristics | pt_PT |
| dc.title | Company culture & attracting Gen Z: a tale of two industries - financial services And FMCG | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a master’s degree in International Management from the Nova School of Business and Economics | pt_PT |