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Company culture & attracting Gen Z: a tale of two industries - financial services And FMCG
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This thesis explores how management philosophy, approachability, and level of control affect
the employer attractiveness for Portuguese Gen Z employees in the FS and FMCG industries,
using a survey of 106 Gen Z professionals and multiple linear regression analysis. Findings
indicate that employee-oriented practices enhance employer attractiveness. The interaction
revealed stronger effects for open systems in FMCG and weaker for employee-oriented and
loose control compared to FS. Industry-specific effects show that open systems in FMCG, and
closed systems and employee-oriented practices in FS enhance attractiveness. These findings
emphasize the need for industry-specific management strategies to attract Gen Z employees.
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Organizational culture Generation Z Employer attraction Industry characteristics