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The influence of ESG in the job market - a quantitative analysis on the impact of ESG factors on perceived employer attractiveness
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| 1.91 MB | Adobe PDF |
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Resumo(s)
In an increasingly fierce competition to attract and retain talent, engaging in ESG activities can become a competitive advantage to attract potential employees. This study applies a mixed-method approach that combines data analytics and machine learning on ESG data with a qualitative analysis to discover how ESG factors influence employer attractiveness. The findings reveal a small but significant relationship between ESG and employer attractiveness, particularly for environmental and social aspects. As some relevant factorsare not holistically included in the ESG dataset, employer attractiveness cannot be predicted reliably based on ESG data alone.
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Palavras-chave
Machine learning Business and data analytics Esg Esg ratings Refinitiv Employer attractiveness