Publicação
The westernization of K-beauty: a change in the cosmetics world order
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | |
| dc.contributor.advisor | Duarte, Miguel Marecos | |
| dc.contributor.author | Coelho, Rita Almeida | |
| dc.date.accessioned | 2026-05-19T15:11:43Z | |
| dc.date.available | 2026-05-19T15:11:43Z | |
| dc.date.issued | 2026-01-15 | |
| dc.date.submitted | 2025-12-17 | |
| dc.description.abstract | This thesis presents a comprehensive strategic and financial valuation of Amorepacific Corporation, set against structural transformations in the global Beauty and Personal Care industry. The analysis examines how evolving consumer preferences, digitalization, the rise of mass and masstige beauty, and increased pricing awareness are reshaping competitive dynamics across regions. A driver-based, top-down revenue forecasting framework is developed to link external market trends: particularly in Skincare and E-commerce, to Amorepacific’s market share evolution per market segment. Besides the valuation using a Discounted Cash Flow approach with an Adjusted Present Value robustness check and a Relative Valuation benchmarking, this study also focuses on a deep financial analysis of the company, as well as on an examination of potential risks and downside scenarios and on ESG hazards that pose to be financially material to Beauty firms. | eng |
| dc.identifier.tid | 204241111 | |
| dc.identifier.uri | http://hdl.handle.net/10362/203216 | |
| dc.language.iso | eng | |
| dc.relation | UID/ECO/00124/2013 | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | Amorepacific | |
| dc.subject | Personal care | |
| dc.subject | E-commerce | |
| dc.subject | Cosmetics | |
| dc.subject | Skincare | |
| dc.title | The westernization of K-beauty: a change in the cosmetics world order | eng |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master Degree in Finance from the NOVA – School of Business and Economics |