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The westernization of K-beauty: a change in the cosmetics world order
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This thesis presents a comprehensive strategic and financial valuation of Amorepacific Corporation, set against structural transformations in the global Beauty and Personal Care industry. The analysis examines how evolving consumer preferences, digitalization, the rise of mass
and masstige beauty, and increased pricing awareness are reshaping competitive dynamics across regions. A driver-based, top-down revenue forecasting framework is developed to link external market trends: particularly in Skincare and E-commerce, to Amorepacific’s
market share evolution per market segment. Besides the valuation using a Discounted Cash Flow approach with an Adjusted Present
Value robustness check and a Relative Valuation benchmarking, this study also focuses on a deep financial analysis of the company, as well as on an examination of potential risks and downside scenarios and on ESG hazards that pose to be financially material to Beauty firms.
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Amorepacific Personal care E-commerce Cosmetics Skincare