Publicação
Strategic positioning in wearable health technology: leveraging consumer centric analytical approaches for market leadership- a literature review on advanced applications, addressing adoption challenges, and innovative solutions for healthcare technology
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | |
| dc.contributor.advisor | Schmitt, Daniela | |
| dc.contributor.advisor | Laghaie, Arash | |
| dc.contributor.author | Hazan, Morgan | |
| dc.date.accessioned | 2026-04-07T12:28:57Z | |
| dc.date.available | 2026-04-07T12:28:57Z | |
| dc.date.issued | 2025-01-22 | |
| dc.date.submitted | 2025-02-19 | |
| dc.description.abstract | My contribution focused on the strategic positioning of wearable health technology, specifically smartwatches, using consumer-centric analytical approaches. Through a combination of literature review, perceptual mapping, and conjoint analysis, I identified key attributes shaping smartwatch adoption among elderly users. The research highlighted usability enhancements, integration of advanced health features, and privacy considerations as crucial for bridging the generational gap. Additionally, I introduced the "Guardian Smartwatch" as a customized solution designed to enhance health monitoring and promote intergenerational care, positioning Apple as a potential leader in creating more inclusive and consumer-focused wearable technology. | eng |
| dc.identifier.tid | 203959795 | |
| dc.identifier.uri | http://hdl.handle.net/10362/202079 | |
| dc.language.iso | eng | |
| dc.relation | UID/ECO/00124/2013 | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | Smartwatch | |
| dc.subject | Wearable technology | |
| dc.subject | Consumer perception | |
| dc.subject | Generational accessibility | |
| dc.subject | Price sensitivity | |
| dc.subject | Brand personality | |
| dc.subject | Technological integration | |
| dc.subject | AI and predictive analytics | |
| dc.subject | Elderly usability | |
| dc.title | Strategic positioning in wearable health technology: leveraging consumer centric analytical approaches for market leadership- a literature review on advanced applications, addressing adoption challenges, and innovative solutions for healthcare technology | eng |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| thesis.degree.name | A Work Project presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics |