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Strategic positioning in wearable health technology: leveraging consumer centric analytical approaches for market leadership- a literature review on advanced applications, addressing adoption challenges, and innovative solutions for healthcare technology
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 2.06 MB | Adobe PDF |
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Resumo(s)
My contribution focused on the strategic positioning of wearable health technology, specifically smartwatches, using consumer-centric analytical approaches. Through a combination of literature review, perceptual mapping, and conjoint analysis, I identified key attributes shaping smartwatch adoption among elderly users. The research highlighted usability enhancements, integration of advanced health features, and privacy considerations as crucial for bridging the generational gap. Additionally, I introduced the "Guardian Smartwatch" as a customized solution designed to enhance health monitoring and promote intergenerational care, positioning Apple as a potential leader in creating more inclusive and consumer-focused wearable technology.
Descrição
Palavras-chave
Smartwatch Wearable technology Consumer perception Generational accessibility Price sensitivity Brand personality Technological integration AI and predictive analytics Elderly usability