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A forced disrupt: "the next normal" for the cruise consumers
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The purpose of this Master’s thesis is to analyse the impact of COVID-19 on cruise consumption and how the industry can redesign it self to be prepared to mitigate the pandemic risk sinabubble as a cruises hipis, in order to regain consumers’ confidence. The reisahugeneedtoguaranteeallhealthandsafetyrelatedmeasuresandtomakeitpossible,thekeyisinvestingindigitaltransformation.ThisprojectwaspossibletocompletebygatheringandevaluatingsecondaryandprimarydatafromwhichIcoulddrawsomefindings.Thisbeingsaid,astheprojectwasconductedduringtimesofuncertaintyandunpredictabilityoftheevolutionofthepandemic,thecurrentandforecastedfindingscaneasilyoutdateandshouldbeinterpretedasshort-termconclusionsandrecommendations.
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Cruise consumption Demand Covid-19 Pandemic Challenges Consumer sentiments