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Xceed startup consulting project: developing a business plan for the expansion into the directory of bars and lounges. go-to-market and technology and operations: accessing and delivering value

2022-01-17Dissertação de mestrado Acesso aberto
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorMajor, Euclides
dc.contributor.authorBredow, Kira Kristin Von
dc.date.accessioned2022-05-25T13:08:13Z
dc.date.available2022-05-25T13:08:13Z
dc.date.issued2022-01-17
dc.date.submitted2021-12-17
dc.description.abstractWhere to go out tonight? This is the question that Xceed, a Spanish night life market place start up, works to answer. After seven years of connecting clubbers with clubs, festivals, and event organizers all over the world, Xceed is expanding its platform to the global directory of bars and lounges. The following start up consultancy project aimed precisely to delineate a business plan for the company’s new vertical. The aim of this paper is to develop a go-to-market strategy, along with a technology and operations management plan to access and deliver the previously mentioned value to a set of high-end nightlife clients. The conducted research showed that the recommended approach for Xceed is to build a separate brand identity for its new vertical, with a focus on elegance and exclusivity. To create organic growth, a promotional strategy centered around network orchestration effects was proposed. Moreover, a set of strategic partnerships was identified, to use unique and shareable experiences as a source of competitive advantage.pt_PT
dc.identifier.tid202974553pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/138609
dc.language.isoengpt_PT
dc.relationNova School of Business and Economics
dc.subjectStrategypt_PT
dc.subjectConsultingpt_PT
dc.subjectEntrepreneurshippt_PT
dc.subjectOperations managementpt_PT
dc.subjectManagementpt_PT
dc.subjectNightlifept_PT
dc.titleXceed startup consulting project: developing a business plan for the expansion into the directory of bars and lounges. go-to-market and technology and operations: accessing and delivering valuept_PT
dc.typemaster thesis
dspace.entity.typePublication
oaire.awardNumberUID/ECO/00124/2013
oaire.awardTitleNova School of Business and Economics
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT
oaire.fundingStream6817 - DCRRNI ID
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
relation.isProjectOfPublication644a3f4f-817b-4d0d-aba6-f98cdca28bc7
relation.isProjectOfPublication.latestForDiscovery644a3f4f-817b-4d0d-aba6-f98cdca28bc7
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economicspt_PT

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NSBE - MA Dissertations