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Xceed startup consulting project: developing a business plan for the expansion into the directory of bars and lounges. go-to-market and technology and operations: accessing and delivering value
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Where to go out tonight? This is the question that Xceed, a Spanish night life market place start up, works to answer. After seven years of connecting clubbers with clubs, festivals, and event organizers all over the world, Xceed is expanding its platform to the global directory of bars and lounges. The following start up consultancy project aimed precisely to delineate a business plan for the company’s new vertical. The aim of this paper is to develop a go-to-market strategy, along with a technology and operations management plan to access and deliver the previously mentioned value to a set of high-end nightlife clients. The conducted research showed that the recommended approach for Xceed is to build a separate brand identity for its new vertical, with a focus on elegance and exclusivity. To create organic growth, a promotional strategy centered around network orchestration effects was proposed. Moreover, a set of strategic partnerships was identified, to use unique and shareable experiences as a source of competitive advantage.
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Strategy Consulting Entrepreneurship Operations management Management Nightlife