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Formulation of a business plan for vila com vida on how best to implement and develop the new project café Joyeux in São Bento
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| 1.81 MB | Adobe PDF |
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Based on Café Joyeux’s cost structure, a realistic analysis without speculation was performed to understand the success of the coffee in the long-run. The first approach was based on a break-even analysis followed by a benchmark that led to the conclusion that Café Joyeux would only cover its costs with an average ticket price of 8,5€ and with 139 daily clients consuming. Secondly, a target profit analysis was performed to understand the possibility to achieve a profit with that same average ticket price. Results showed that with the current costs structure, Café Joyeux will only reach a profit of 10K.
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Social enterprise Finance Social impact Management Financial forecast Recommendations Marketing mix