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Strategic innovation and collaborative leadership: navigating Vector Motors´ transition to electric vehicles
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| 2.37 MB | Adobe PDF |
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Resumo(s)
This thesis examines the strategic transition of Vector Motors Corporation towards a fully
electric vehicle fleet. The paper highlights how strategic planning, effective marketing, and a
holistic HR approach were essential in aligning the company’s goals with sustainability and
market demands. Through a business simulation, the study demonstrates the importance of
cross-functional coordination and collaboration in achieving organizational success and
maintaining a competitive edge in the evolving electric vehicle market.
Descrição
Palavras-chave
Automotive industry Business simulation Business in practice Managing a business Electric vehicles Business strategy HR Marketing Sustainability Teamwork Team dynamics Sales role play