Publicação
Business in Practice - electrification and change management in the automotive industry: simulation analysis and personal reflection
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Lages, Luís Filipe | |
| dc.contributor.author | Messias, Diogo Aranha | |
| dc.date.accessioned | 2025-03-24T11:41:51Z | |
| dc.date.available | 2025-03-24T11:41:51Z | |
| dc.date.issued | 2024-10-04 | |
| dc.date.submitted | 2024-09-10 | |
| dc.description.abstract | This thesis analyzes PROXiMA's strategic transformation to electrification through a business simulation, focusing on the shift from internal combustion to electric vehicles. It explores sustainability, operational restructuring, strategy development, and customer-oriented marketing, while highlighting the importance of cross-functional decision-making. Despite challenges, PROXiMA achieved market leadership, showcasing the benefits of long-term planning. This work also provides insights into team dynamics and collaborative decision-making process, through personal reflection. It reflects on the importance of self-efficacy, constant communication, and teamwork in driving collaborative success. | pt_PT |
| dc.identifier.tid | 203901398 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/181176 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Business in practice | pt_PT |
| dc.subject | Business simulation | pt_PT |
| dc.subject | Automotive industry | pt_PT |
| dc.subject | Transformational change | pt_PT |
| dc.subject | Sustainability and ESG | pt_PT |
| dc.subject | Cross-functional management | pt_PT |
| dc.subject | Electric vehicles | pt_PT |
| dc.subject | Reflective practice | pt_PT |
| dc.subject | Feedback | pt_PT |
| dc.subject | Team dynamics | pt_PT |
| dc.subject | Head Of marketing | pt_PT |
| dc.title | Business in Practice - electrification and change management in the automotive industry: simulation analysis and personal reflection | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics | pt_PT |