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Open innovation at Deutsche Bahn: how a large incumbent firm uses open innovation to adress the challenge of digitalization
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| 2.4 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
his case describes how Deutsche Bahn AG, atraditional incumbent in the rail industry, is building a portfolio ofopen innovationinitiativesto advanceitsdigital transformation. It presentsthe key trends shaping the industry (environmental regulation,market liberalization, digitalization), the company’s current situation with low operational and financial performance and its digitalstrategy before detailing how the rail operator is adopting several open innovation initiatives to reap the benefits of digitalization. These include a corporate accelerator, user contests, strategic alliances and a venture capital unit. A teaching note is provided to help instructors and students applyrelevanttheoretical concepts and frameworks of open innovationto the case.
Descrição
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Palavras-chave
Open Innovation Corporate Accelerator Digitalization Digital Transformation Rail industry Knowledge management