Publicação
The launch of Viva Drug Discovery kit in Spain: Technology-Market Transfer Plan
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | |
| dc.contributor.advisor | Lages, Luís Filipe | |
| dc.contributor.advisor | Agante, Luísa | |
| dc.contributor.author | Rodrigues, Manuel Santos-Novo de Matos | |
| dc.date.accessioned | 2026-08-25T08:33:17Z | |
| dc.date.available | 2026-08-25T08:33:17Z | |
| dc.date.issued | 2009-01 | |
| dc.date.submitted | 2009-01 | |
| dc.description | A Work Project, presented as part of the requirements for the award of a Masters Degree in Management by the Faculdade de Economia da Universidade Nova de Lisboa | |
| dc.description.abstract | Nowadays, Human Health R&D companies are facing two major problems on the Drug Discovery and Development Process. First, it is very costly, estimated in 1.000M € per new drug. Second, it is very time-consuming, roughly a 15 years period. As a result of this perception, Bioalvo designed and developed a technology platform based on “in vivo” screening performed in humanized yeasts. This platform guarantees a reduction of costs and in time in the early stages of the process (66% and 50%, respectively). Considering its benefits, Bioalvo decided to transfer that technology to the market with its adaptation to a kit – the Viva Drug Discovery kit. Spain is one of the selected countries given that it is the UE country with higher growth in Biotechnology market (21.5% since 2000). The aim of this Marketing plan is to develop a successful launch of the kit in the Spanish market. For that, I recommend the incorporation of Bioalvo-Technology, a high quality and innovative Biotechnology Tool Company that targets Pharmaceutical and Biotech Companies with R&D units on the Oncology field. | eng |
| dc.identifier.uri | http://hdl.handle.net/10362/205701 | |
| dc.language.iso | eng | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.title | The launch of Viva Drug Discovery kit in Spain: Technology-Market Transfer Plan | eng |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| thesis.degree.name | Mestrado em Gestão |