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Instagram: a nova plataforma de comunicação audiovisual entre a marca e o consumidor: um estudo de caso
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 1.49 MB | Adobe PDF |
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O presente relatório de estágio pretende analisar e explorar as características e
vantagens que as redes sociais, em conjunto com o conteúdo de vídeo, trouxeram à
comunicação entre as marcas e os consumidores. Neste sentido, para além da descrição
de um estágio de seis meses em produção de vídeo para redes sociais, das quais fez
parte o Instagram, e de pesquisas bibliográficas referentes ao tema, este relatório
analisa as características do conteúdo audiovisual publicado nos perfis do Instagram
pertencentes à empresa na qual se realizou o estágio, através de quatro estudos de caso:
dois publicados como Instagram Stories e dois publicados na secção Instagram TV. As
conclusões da análise apresentam dados que apoiam a criação de interações através do
uso do vídeo no Instagram, favorecendo a ligação entre marcas e consumidores.
The present internship report analyzes and explores the characteristics and advantages that Social media, together with video content, brought to the communications between brands and consumers. Therefore, besides the description of a six-month internship in video production for Social media, including Instagram, and bibliographical research about the topic, this report presents a methodological analysis on audiovisual content posted on the Instagram profiles owned by the company where the internship was made according with four case studies: two posted as Instagram Stories and two posted on the Instagram TV section. The conclusions present data that support the creation of interactions by using video on Instagram, favoring the connections between brands and consumers.
The present internship report analyzes and explores the characteristics and advantages that Social media, together with video content, brought to the communications between brands and consumers. Therefore, besides the description of a six-month internship in video production for Social media, including Instagram, and bibliographical research about the topic, this report presents a methodological analysis on audiovisual content posted on the Instagram profiles owned by the company where the internship was made according with four case studies: two posted as Instagram Stories and two posted on the Instagram TV section. The conclusions present data that support the creation of interactions by using video on Instagram, favoring the connections between brands and consumers.
Descrição
Palavras-chave
Instagram Conteúdo Comunicação Consumidores Marcas Redes Sociais Vídeo Content Communication Consumers Brands Social media