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Key success factors of replicated social businesses
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Resumo(s)
Nowadays, social business ventures are still a relatively unknown kind of organization in our society and does not exist a lot of research about them (Lampking, 2009). By combining a social purpose with a for-profit mindset, these initiatives become an effective way to respond to previously unsatisfied social needs (Seelos and Mair, 2005) which contrasts to a traditional view as inefficient, ineffective and unresponsive organizations (Dees, 2001). Thus, taking advantage of the lack of awareness about how these organizations operate, this work project intends to increase the knowledge about them. To perform it, this work project intends to analyze and understand the key success factors of the business models of successful social business ventures, indentifying their common patterns that allow them to be effective.
Descrição
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics