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Innovation at polisport: discoverding the drivers and impact on performance at a Portuguese SME
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Resumo(s)
This case intends to study the drivers of innovation at Polisport, a Portuguese SME operating in the plastics industry for two-wheeled vehicles. This firm has won several product awards across the world and was consider in 2011 the most innovative SME in Portugal. Embodying innovation Polisport has been able to conquer international markets, transform its industry and outplay established competitors despite its smaller resources. The goal is to discover a set of relevant variables that positively affect its innovativeness and analyzing the impact of the innovation strategy on firm’s performance.
Descrição
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Palavras-chave
Innovation SME Portuguese Determinants