Quidgest internationalization strategic plan to Brazil

Abstract

An International Strategic Plan to Brazil is the subject of this work project. The author studies the prospect of the Portuguese company Quidgest increasing its international presence. Quidgest is a software consultant that develops Enterprise Resource Planning (ERP) systems. After an extensive analysis focused on Brazil’s economy, business conjecture and its ERP market potential, the major conclusion drawn was the fact that the company should send its operations to Brazil, mainly to the state of Minas Gerais, and initiate a partnership with a consulting company already present in this country, in a Strategic Alliance arrangement.