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A technology market transfer for the zonadvanced video technology
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Resumo(s)
This work project’s objective is focused on developing a Technology Market
Transfer for the implementation in an international market, France, of a Video Home
Telephone Service which technology belongs to Zonadvanced, a company that works
on a B2B Basis and aims at providing Telecommunications solutions for the B2C
market.
As a Management Masters student I have performed a complete analysis of the
firm, product, and environment. The B2B market for the product is National
Telecommunications Operators and the B2C market is people having Fixed Home
Telephone. The competitors are other Telecommunications Devices that allow
communication through Fixed Networks or Mobile Networks.
The Core Service of the product is executed through software for Telephones.
Zonadvanced should launch its product as a new Video Technology used to provide
Free Telephone Calls to the User through advertisement revenues to satisfy the need of
paying low Telephone bills to talk freely. The service is meant to satisfy the
communication needs of people who want face-to-face communication through Video
Calls. The last need is the informational one, services will be provided by a Virtual
Portal.
The Communication efforts were concentrated on the B2B perspective, a Pull
Strategy will be used through Personal Selling. Zonadvanced will insure the
Distribution of the product between its headquarters and the Telecommunications
Operator headquarters. The pricing will be cost based.
The Implementation will involve the settlement of headquarters in France, the
product launch is scheduled for September 2009, and Payback will be reached 1 year
and four months after the launch.
Descrição
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics