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Shoes closet: entering the German market
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| 5.49 MB | Adobe PDF |
Orientador(es)
Resumo(s)
The purpose of this project is to prepare and help ShoesCloset company for
international business activity, namely in Germany.
After having a careful study on the core foundation of the company I conclude that
ShoesCloset has indeed potential to succeed by offering what the target segment is
looking for in footwear. Nevertheless, the firm still has to improve in areas such as
marketing, management operations, distribution channels and internal structure.
In relation to the German market and according to my studies the best mode of entry is
through direct exports, which would be under the supervision of the CEO. Moreover, it
is imperative to increase the productive capacity in order to satisfy both national and
international expected demands.
Descrição
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Palavras-chave
ShoesCloset Germany Internal improvements Productive capacity