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Publicação
Poster cientifico: uma exploração
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Orientador(es)
Resumo(s)
O póster científico é uma das mais comuns formas de apresentação de trabalho científico entre
pares. A sua eficácia depende da sua visibilidade e aceitação pelos que a ele são expostos. O
projecto “Poster científico: uma exploração” pretende visitar um conjunto de regras que
permitam facilitar aos utilizadores deste, a obtenção dos seus objectivos comunicacionais de
forma eficaz e eficiente.
A visita às regras de elaboração passará por diversas disciplinas: atracção e posicionamento;
design – o tipo e o layout; literatura – estilos e construção de texto; visão e leitura; etc.
Para a criação de regras é necessário ter em consideração o registo da experienciação de cada
espectador frente a este objecto de comunicação: o póster. O póster serve para o iniciante
apresentar os seus primeiros passos, e para o caminhante experiente apresentar o seu progresso,
ou para convidar outros a partilhar o caminho.
A avaliação desta experienciação é realizada num pequeno ensaio em que espectadores são
apresentados a uma situação de leitura de pósteres semelhante à encontrada em sessões de
conferências, e workshops, e em que são registadas as suas reacções e realizado o registo
videográfico do seu comportamento e uma tentativa de processamento automático das imagens
para posterior análise.
The scientific poster is one of the most common forms of communication among peers that one finds in the scientific community. Its efficacy depends on the visibility and legibility that it presents towards the ones that are exposed to it. This project intends to visit the guidelines from different areas of communication so as to endow the user with a set of tools that will allow for a greater efficacy of the produced object. The visit will pass through several fields: marketing, for the expertise in attraction and positioning; design for the rules of lettering and layout; neurosciences to drink from the knowledge of vision and reading; etc. Central to the creation of rules is the record of how the spectator views this object of communication: the poster. It serves for the beginner to show the first steps of the long journey ahead and for the experienced walker to show one’s progress and invite others to share the path. To evaluate the effects of this encounter between poster and spectator, a small experiment was devised, in which, in an environment similar to the one found in conferences, site pósteres were displayed and the reaction of the readers registered in video for an attempt of posterior analyses.
The scientific poster is one of the most common forms of communication among peers that one finds in the scientific community. Its efficacy depends on the visibility and legibility that it presents towards the ones that are exposed to it. This project intends to visit the guidelines from different areas of communication so as to endow the user with a set of tools that will allow for a greater efficacy of the produced object. The visit will pass through several fields: marketing, for the expertise in attraction and positioning; design for the rules of lettering and layout; neurosciences to drink from the knowledge of vision and reading; etc. Central to the creation of rules is the record of how the spectator views this object of communication: the poster. It serves for the beginner to show the first steps of the long journey ahead and for the experienced walker to show one’s progress and invite others to share the path. To evaluate the effects of this encounter between poster and spectator, a small experiment was devised, in which, in an environment similar to the one found in conferences, site pósteres were displayed and the reaction of the readers registered in video for an attempt of posterior analyses.
Descrição
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Palavras-chave
Divulgação científica Comunicação de Ciência