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A comunicação interna de uma unidade hoteleira. O caso do “VILA VITA Parc Resort & Spa”
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O presente relatório tem como objetivo perceber a comunicação interna de uma unidade hoteleira, em particular do VILA VITA Parc Resort & Spa. Optou-se por também estudar a cultura organizacional e a sua influência, e assim responder à questão de partida “Qual é a influência da cultura organizacional no desenvolvimento de um plano de comunicação interna de uma unidade hoteleira?” Para realizar este estudo foram feitos inquéritos por questionário sobre os dois temas aos colaboradores, com o intuito de entender como estes são vistos e absorvidos pelo público interno. Os resultados permitiram-nos concluir que os colaboradores se encontram satisfeitos com a comunicação interna do resort, estão cientes da cultura organizacional e identificam-se com os valores que a organização representa. Apesar de todos estes resultados serem positivos, pudemos verificar que a oferta de meios e instrumentos de comunicação interna ainda é obsoleta e escassa, e precisa de ser melhorada. Desta forma, foram feitas algumas propostas de melhoria e um plano de ações, aliados à cultura da unidade hoteleira em estudo.
The purpose of this report is to understand the internal communication of a hotel unit, in particular the VILA VITA Parc Resort & Spa. It was also decided to study the organizational culture and its influence, and thus answer the question of "What is the influence of the organisational culture in the development of an internal communication plan of a hotel unit?" In order to carry out this study, surveys based on the two subjects were made to the collaborators, to understand how they are seen and absorbed by the internal public. The results allowed us to conclude that the employees are satisfied with the internal communication of the resort, are aware of the organisational culture and identify themselves with the values that the organisation represents. Although all these results were positive, we could verify that the supply of means and instruments of internal communication is still obsolete and insufficient and needs to be improved. In this way, some improvement proposals and a plan of actions were made, allied to the culture of the hotel unit under study.
The purpose of this report is to understand the internal communication of a hotel unit, in particular the VILA VITA Parc Resort & Spa. It was also decided to study the organizational culture and its influence, and thus answer the question of "What is the influence of the organisational culture in the development of an internal communication plan of a hotel unit?" In order to carry out this study, surveys based on the two subjects were made to the collaborators, to understand how they are seen and absorbed by the internal public. The results allowed us to conclude that the employees are satisfied with the internal communication of the resort, are aware of the organisational culture and identify themselves with the values that the organisation represents. Although all these results were positive, we could verify that the supply of means and instruments of internal communication is still obsolete and insufficient and needs to be improved. In this way, some improvement proposals and a plan of actions were made, allied to the culture of the hotel unit under study.
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Comunicação interna Cultura organizacional Comunicação organizacional Hotelaria Público interno Gestão de recursos humanos Employer branding Internal communication Organisational culture Organisational communication Hospitality Internal public Human resources management