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The following case describes the dilemma faced by Carmo, an Investment Advisor, a day ahead of Farfetch’s Initial Public Offering. It covers the company’s journey since its foundation in 2007 to its IPO in late September 2018. Over the course of ten years, the company has demonstrated a remarkable growth path as a result of the deep relationships it has built and nurtured, but it is still thriving to become profitable. As Farfetch prepares to go public, Carmo is faced with issues such as the chosen listing location, the company’s dual class structure and the offering valuation
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Capital-light business model Cash conversion cycle Initial public offering Dual class structure
