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How can bank X create value for new companies and thereby contribute to the entrepreneurship ecosystem in Portugal?
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| 3.46 MB | Adobe PDF |
Orientador(es)
Resumo(s)
As Portugal emerges as an entrepreneurship hub in Europe, an ecosystem is arising around
this phenomenon. However, a traditional and conservative approach has kept some of the
largest and most powerful entities in the country out of this innovation ecosystem – Retail
banks. This thesis presents the development of a new concept that aims to attract newly created
companies to a major Portuguese bank without increasing its exposure to risk. This can be done
by connecting entrepreneurs to the unique network of a bank, and in this way, have fewer
entrepreneurs lacking confidence when trying to launch their own business.
Descrição
Palavras-chave
Entrepreneurship Innovation Customer discovery Network