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The effect of chronological age on employees’ acceptance of digital business transformation: a moderated mediation study of work motives and perceived organizational support
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Resumo(s)
Since companies across the world are currently experiencing two pervasive and influential
transformations, indeed the increasingly age diverse workforces and implementations of digital
technologies, researchers and organizations need to generate more insights about how these
changes interact and can be successfully managed. Several assumptions exist about older
employees being resistant towards digital business transformation (DBT), however, there is no
extensive empirical research for this phenomenon yet, neither are there any explanations.
Hence, the purpose of this thesis is to analyze the effect of employees’ chronological age on
their acceptance behavior towards DBT. In order to explain the association, common work
motives are investigated as mediators. Moreover, it is predicted that the motives-acceptance
relationships can be moderated by perceived organizational support (POS). To test the
assumptions and find explanations, a moderated mediation model is analyzed, based on survey
data from 132 individuals working in different industries. The output suggests that age is indeed
negatively related to acceptance of DBT and this is fully mediated by growth and social
motives. Contrary to the predictions, job security motives are not mediating the relationship.
Highly value-adding is the moderating effect of POS, which shows that POS compensates for
low levels of growth and social motives to predict DBT-acceptance. Thus, the thesis suggests
that managers have to implement high levels of POS, especially when the organization contains
several employees who are not or only slightly driven by growth and social motives, in order
to ensure the successful implementation of DBT.
Descrição
Palavras-chave
Chronological age Digital business transformation Acceptance of change Work motives Perceived organizational support