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Publicação
Spectandum: data driven product design for online art retail
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 6.95 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
The art market has seen a surge of online retailers in the past few years. It was one of
the slower industries to adapt to the digital space. As of today, the online art market is worth
over $3 billion; the digital art space is vaster than ever and has not consolidated into a handful
of platforms as previously expected. Spectandum, a new dealer entering the online space, is
looking for ways to become an omni-channel platform with a strong following. This report will
give an overview of the online art market; how it differs from the physical art market, what
customers expect, and what trends to pay attention to. It then concludes with a description of
the work implemented during my internship to help Spectandum reach its desired customers.
This report is complemented by an interactive dashboard relaying insight on the market and on
Spectandum’s performance online.
Descrição
Palavras-chave
Product design Analytics Online retail Art